The Harsh Reality: Why around 96 percent of new actresses in Bollywood are out of work

In the glamorous world of Bollywood, dreams of stardom allure countless aspiring actors and actresses. However, the bitter truth remains that around a staggering 96 percent of new actresses in Bollywood find themselves out of work. We explore the underlying reasons behind this alarming statistic and reveals the significance of effective Public Relations (PR) in establishing a successful career. By delving into the pitfalls of relying solely on Instagram and self-managed PR, we uncover the importance of investing in professional assistance to shape a strong brand image in the media.

The allure of Instagram and the danger of self-managed PR

In an era dominated by social media, it’s no surprise that many new actresses prioritize platforms like Instagram. However, focusing solely on Instagram can be misleading, as it primarily caters to existing followers and fails to establish a strong foothold in the industry.

Additionally, attempting to handle media relations without the necessary experience and expertise of any of the skilled Bollywood PR agencies in Mumbai or an entertainment PR professional, often leads to disastrous outcomes. To save money, these aspiring stars inadvertently sabotage their careers, oblivious to the fact that being perceived as a brand in the media is crucial for attracting film producers and financiers.

The perils of neglected branding

As time passes, new actresses discover the challenges of making a lasting impression in Bollywood. As new generations take center stage, the earlier ones are left forgotten, lost in the shadows of Instagram. The lack of a well-established brand image makes it difficult for them to secure notable roles or opportunities to shine. This vicious cycle perpetuates the trend of new actresses struggling to make their mark and increases the urgency for them to take action to reverse their fate.

Unveiling the psychology behind poor PR choices

To comprehend why new actresses make the grave mistake of neglecting professional PR, it is essential to delve into their insecurities and instinctual desire to save money. However, it is crucial for these aspiring stars to realize that investing in a competent Entertainment PR is, in fact, an investment in their own career.

Professional Celebrity PR experts possess the requisite skills, connections, and expertise to garner attention from industry insiders and media outlets, thereby significantly enhancing their chances of securing substantial roles and establishing themselves as prominent figures in the industry.

Empowering new actresses to overcome career roadblocks

In light of these challenges, it is imperative for new actresses to recognize the pivotal role of PR and the importance of crafting a strong brand image. They must abandon the notion that Instagram and self-managed PR are sufficient to propel their careers forward.

Instead, they should prioritize investing in professional assistance to navigate the intricacies of the industry effectively. By aligning themselves with experienced Bollywood PR professionals, new actresses can seize opportunities, command attention, and break free from the cycle of obscurity.

Evolution of Bollywood PR

Over the past decades, Bollywood public relations has transformed from straightforward propaganda to manipulative tactics, according to an analysis on the Bollywood Roundup website, which tracks how Bollywood PR has evolved over the last 25 years in India. The article points out that Bollywood PR expert Dale Bhagwagar has played a significant role in shaping the industry’s current brand of PR, bringing trust and authenticity to the entertainment PR profession in India. He introduced changes such as legal agreements, monthly advance payments, and the use of technology like email and the internet.

However, Bhagwagar has also faced criticism for controlling clients’ access to journalists and manipulating media coverage through controversial tactics. Overall, though Bhagwagar remains a market leader in the PR scenario in Mumbai, his PR moves have ensured that the profession of Bollywood PR continues to evolve to adapt to changing times and embrace creativity and customized PR strategies.

How to overcome the hurdles

The startling reality of around 96 percent of new actresses in Bollywood being out of work demands immediate attention. By recognizing the inadequacy of Instagram and self-managed PR, these aspiring stars can redirect their focus toward establishing a robust brand image in the media.

Investing in a trustworthy and professional Bollywood PR is an investment in their careers, as it opens doors to significant roles and ensures their relevance in an industry that constantly evolves. It is crucial for new actresses to understand that time is of the essence. The longer they wait to take action, the more challenging it becomes to establish themselves and secure meaningful opportunities.

Bringing wealth and recognition in time

The average duration of a Bollywood actress’s career is typically limited to about 12-14 years. It usually begins at around 18 years of age and can last until the age of 30. Beyond that point, except for a few exceptions, most actresses face being phased out due to the arrival of new talents and intense competition.

Given this reality, each month and year spent in anticipation for opportunities represents a missed chance in what could have been a promising career, as well as the potential wealth and recognition that comes with it. Despite this widely recognized fact, it is astonishing to observe the significant percentage of actresses who find themselves caught in what is commonly referred to as ‘The Waiting Game‘.

To break free from the clutches of obscurity, new actresses must embrace a comprehensive PR strategy. This includes crafting a compelling narrative, building a strong online presence beyond Instagram, and leveraging media platforms to their advantage. A skilled Bollywood PR team can help shape their public image, secure media coverage, and foster relationships with key industry players.

Attracting film producers and financiers

Moreover, a professional PR approach enables new actresses to stand out amidst fierce competition. It positions them as serious, dedicated professionals who are committed to their craft. A well-established brand image not only attracts film producers and financiers but also builds trust among audiences, creating a loyal fan base that eagerly anticipates their every project.

However, it is essential to remember that PR alone cannot guarantee success. Talent, perseverance and continuous skill development are equally vital. New actresses must hone their acting abilities, seek opportunities to showcase their talent, and be open to diverse roles. By combining their skills with effective PR, they can create a winning formula that significantly increases their chances of success in Bollywood.


In conclusion, the disheartening statistic of around 96 percent of new actresses in Bollywood being out of work reflects the need for a paradigm shift. Relying solely on Instagram or attempting to handle PR independently is a grave mistake that hampers their career prospects. By investing in professional PR services and establishing a strong brand image, new actresses can break free from the vicious cycle and pave their way to success.

The urgency to act is paramount, as time waits for no one in the fast-paced world of Bollywood. With the right strategy, determination, and a supportive PR team, aspiring actresses can navigate the industry’s challenges and carve out a flourishing career that captivates audiences and leaves an indelible mark on the silver screen.

This article is not to be considered as advice or recommendation from our website, but is solely for general informative purposes.

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