The defining force of music PR in India
If you’re in need of the best possible music PR services, then look no farther than the Mumbai-based PR agency Dale Bhagwagar Media Group, a top public relations firm based in India.
Its founder Dale Bhagwagar has been in charge of some of the biggest artists in genres like Bhajan, Ghazal, Pop, Indian Classical and Bhangra. He has promoted the music of more than 40 musicians, handled PR for 5-6 music companies and around 80 music albums.
Dale practically invented the Music PR segment
Dale has been in PR since the 1990s when music PR was still a new concept in India. When he started in public relations, the music promotion niche was relatively unexplored. Though there were some film PRs and television PRs, there weren’t a lot of music PR agencies in the country. In fact, Dale pretty much invented the concept of specialized Music PR, becoming the first independent publicist to focus on personal PR for music artists and composers.
Handled the media promotions for top music artists
Some of his initial clients in Music PR included singers like Bhajan Samrat Anup Jalota, Ghazal King Pankaj Udhas and Bhangra King Daler Mehndi. Dale realized that music artists can use many of the PR tools available to sell more albums and get more media exposure.
He has had the privilege of working with names such as Melody Kings Nadeem-Shravan, princess of pop Anaida, Indi-pop rap star Style Bhai, Ghazal Queen Penaz Masani and Santoor Maestro Rahul Sharma. He has also handled the PR for the musical hit Rock On!!
Apart from these names, Dale has handled the news media for many music companies, music videos, singers, music composers, music albums, movies, songs and singles, for which he has promoted the music of top names such as Aadesh Shrivastava, Amit Trivedi, Anand Raj Anand, Anu Malik, Ashutosh Pathak-Dhruv Ghanekar, Babbu Maan, Bappi Lahiri, BC Smith, Brooklyn Shanti, Dr Zeus, Gurdas Maan, Hans Raj Hans, Himesh Reshammiya, Ila Arun, Ismail Darbar, Jagjit Singh, Jatin-Lalit, Jazzy B, John Stewart, Karthik Raja, Nadeem-Shravan, Nikhil Vinay, Nitin Raikwar, Rajesh Roshan, Ranjit Barot, Sandeep Chowta, Sanjeev Darshan, Shankar-Ehsaan-Loy, Shantanu Moitra, Sukhwinder Singh, Talvin Singh, Tarali Sharma, Uttam Singh, Viju Shah, Vipin Mishra, Vishal-Shekhar, Malika-e-Tarannum Noor Jehan and the legendary music composer Naushad.
He has also looked after the PR for the music company Tips Industries Limited, musical serials like Deewane To Deewane Hai (Zee TV) and Geet Gaataa Chul (Zee TV), Shilpa Shetty’s international musical Miss Bollywood, the US-based philanthropy musical group Flute Theory, SS Ballet Academy, as well as book PR for renowned journalist-cum-author Chaitanya Padukone’s book RD Burmania: Pancha Memoirs.
Bollywood’s only PR guru
In the film PR segment, he has experience in handling the media for film actors such as Hrithik Roshan, Shilpa Shetty and Priyanka Chopra. He has also looked after the publicity for movies like the Shah Rukh Khan-starrer Don, Farhan Akhtar-starrer Rock On and the post-release PR for the Hrithik Roshan-starrer Koi… Mil Gaya.
These days, Dale Bhagwagar is best known as the ‘Bollywood’s only PR guru’. He also runs BollywoodPR.in, the premier authoritative PR website for Indian films and celebrities.
Even though he has taken on more Bollywood clients and less music clients in recent years, when it comes to Music PR in India, Dale Bhagwagar remains the defining force in the Indian media.